Sharreid Digital | Responsive Design

Responsive design is a website design that creates a site that reacts to the size of a user’s screen. Responsive designs optimise a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it … desktop, laptop, tablet or smartphone.

A responsive design website represents the simplest way to reach users across multiple devices and ensures a seamless user experience.

The primary benefit of using a responsive design is that it takes less time than creating an additional stand-alone mobile site, which has been the traditional approach. Development, testing, support and maintenance is reduced as content only has to be created and updates on one site.

Responsive website design allows you to stay ahead of the trend. As the demand for media rich mobile internet and apps is growing, there are several important factors; development and maintenance costs, search engines visibility and better conversion rates, combined with a single design approach will be a benefit to both you and your customers.

With the increase in tablet and smartphone device use, responsive design is key to keeping up ahead of your competitors and establishing market share; content consumption on mobile devices will only continue to increase.

Responsive Design FAQ’s

Save time and cost on mobile development.

The primary benefit of using a responsive design is that it takes less time than creating an additional stand-alone mobile site, which has been the traditional approach. Development, testing, support and maintenance is reduced as content only has to be created and updates on one site.

Save time and cost on website management.

It is much easier and less time consuming to manage and maintain a single website. Additionally a single website is easily optimised, using layout and  tools to manage the correct content. The overall multi-device user experience is significantly enhanced with the administration of a single website.

Increase the reach to tablet and mobile audiences.

The increasing use of the internet and web applications on tablet and smartphone devices is the primary factor behind the development of a responsive design website.  Traditionally users would be re-directed to a device specific site (e.g. mobile), but responsive design means one site can be implemented across  multiple devices.

With tablet sales are expected to exceed 100 million this year, responsive design has never been so important for those looking to optimise their online content. Indeed, some sites are already experiencing up to 40% traffic from tablet and mobile devices, providing a compelling commercial decision to include a multiple screen size in the single design.

Increase sales and conversion rates.

With a responsive design the user has an improved site experience as there is no need for redirection and unified design approach will also create a consistent look and feel.  A consistent user experience will have a positive impact on your conversion rates as users are familiar with navigation and the site across devices.  A responsive design website eliminates some of the barriers that having multiple sites can present, i.e. in functionality, performance and consistent look and feel.

Increase visibility in search engines.

A responsive website design means you can manage one website with a single set of content and links, reducing the time spent maintaining your site and allowing a focus on Search Engine Optimisation (SEO). By creating a single responsive site, all of your efforts can be focussed with combined strategy across all devices devices.

Content is vital in SEO, good quality content which is regularly released improves your search engine ranking page positioning … a further benefit of a responsive design is that content need only be applied to a single site, increasing your chances or a higher search engine ranking.

Additionally Google suggest that mobile optimised, responsive sites are featuring prominently in localised search results.